TL;DR: Dell's Alienware has launched a custom Alienware Area-51 Kit made from authentic LEGO bricks, available in over 50 countries via the Alienware Arena Marketplace. Users can redeem ARP rewards ...

To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region. Dell acquired the Alienware brand ...

Forget virtual worlds for a second, because Alienware is bringing its legendary Area-51 desktop to your desk in a brand new, tangible form! In a move that's sure to excite PC gaming aficionados and ...

Yesterday marked the launch of the Linksys For the Win: Heroes of Newerth Launch Tournament. Much as the HoN World Cup, another online gaming tournament that kicks off the newly released game. "We’re ...

Attention Longhorns fans: The University of Texas has a new arena. In partnership with Dell Technologies, UT on Wednesday opened the Alienware Longhorn Esports Arena in the Texas Union — a place where ...

Sara Diggins is a visual journalist at the Austin American-Statesman, focused on local news and issues impacting Central Texas. She is particularly interested in stories about the environment, ...

After three successful seasons, Alienware Arena Winter Season is back. With over 5,000 competing teams all over the world. Registration begins right now, so if you want to get your team out there, ...