Cold calling has become more difficult than ever. Robocalls make us hesitant to pick up the phone. Apple’s latest iOS update gives users the option to ignore all calls from unknown numbers. And emails ...

One of the best tools you have as a sales rep is cold-calling. It gives you a direct way to learn what matters to prospects, the challenges they deal with, and what they need to make a purchase.

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...