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A tube of Colgate toothpaste is a common sight sitting by toothbrushes on bathroom sinks across the UK. It's no secret that the cost of household essentials and our favourite brands have rocketed in ...

Shoppers have highlighted the "ridiculous" cost of toothpaste after spotting one tube costing £10 on Tesco and Boots shelves. Multiple customers tweeted pictures of the Colgate Max White Ultra Fresh ...