Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Bartek Roszak argues that the right choice between a predictive or prescriptive approach varies from company to company, as the latter requires more advanced artificial intelligence (AI) and machine ...

Artificial Intelligence (AI) has made significant progress in recent years, transforming how organizations manage complex data and make decisions. With the vast amount of data available, many ...

Everyone knows what an ideal sales process looks like: high-value prospects get immediate follow-up, data is shared quickly and accurately, and salespeople are unfailingly productive. Unfortunately, ...