Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers "At WPP Media, we’re always looking for ...

Advanced collaboration and activation unlock new opportunities across Unity’s audience of [3 billion] gamers MONTREAL--(BUSINESS WIRE)-- Optable, a pioneering identity management & data collaboration ...

Unity has launched Audience Hub, combining privacy-first insights from its ad ecosystem with third-party data for brand marketers. The game engine company said Unity Audience Hub optimises audience ...