It's almost time for Beyoncé to play The O2. Check out the behind the scenes footage from when we made the TV advert. This one comes with commentary from Bey herself. Tour excitement starts now. | O2

First Breath (Voice-Over: Sean Bean) Brand: O2 Agency: VCCP/London Director: Sam Pilling Executive Creative Director: David Masterman Production Company: magna studios/London DoP: Ben Fordesman Editor: Ellie Johnson Production Designer: Andy Kelly Colourist: Jean-Clement Soret Colour: Company 3 Sound Company: 750mph Sound Design: Sam Ashwell Music: Jamie XX - Breather Country: United Kingdom Released: March 2025 | advert.ge